| PPC is one of the fastest growing marketing campaigns on the internet today. It is a way for you as a small business owner to attract customers to your site quickly. PPC is basically a set of keywords that you have bid on with click agencies to use on your site. Each time a customer clicks on your link it will cost you so you need to be sure you have a site that will appeal to the customer so you do not lose out on possible revenue. There are also other factors that you will need to keep in mind when you are creating your PPC marketing campaign.
Niche
First of all and probably one of the most important knows what your niche. In order to know what your niche may be you will need to know what search term seekers are looking for when they search in the search engines. When you come up with as many keyword phrases that describe your site or product is one of the handiest tools that you could do. When you have your basic keyword phrases and words set you are then ready to use the internet to find even more keywords and phrases that will describe your site or product. The more keywords you are able to find for your site, the higher the chance of you appearing high on the search engines will be. There is also free software available on the internet that will help you in creating your keywords for your site.
Keywords
When you are ready to bid on your keywords for your Marketing campaign the more popular keywords will cost more instead, try using variations of low competition words for you to bid on. The low competition words cost less and are most generally just as effective if they are used correctly. The best tool that will help you with finding your variations of low competition keywords is a keyword analyzer. The keyword analyzer is a great tool because they will not only give you a list of alternative keywords to use but it will also display the number of times that keyword combination was searched on average. This will give you a good idea of what you should bid without going over your PPC marketing budget. It will also allow you to bid on keywords and phrases that have not been used.
Your Ad
The next step to a successful PPC marketing campaign is your advertisement ad Most of your PPC consist of only 125 words so that they do not appear to lengthy to the potential visitor. You will need to take this into careful consideration when you are creating your ad you do not have a lot of room to give a lot of information about your product so the key is to give the main points in an engaging way. You want to be able to catch your reader?s attention and make them click on your link. The more engaging your ad is the more apt your visitor will click on your link.
Test Ads
Once you have created your idea it is a good idea to test it. A good way to do this is to write two different ads and run them side by side and see which ad gets the most clicks or sales. Once you have found which ad will work better for you in general try and different ad and see if your results are even better. You should keep doing this till you find an ad that is getting the most results for you. One you have found the ad you are going to use you can begin your PPC marketing campaign.
These are just a few of the things that you can do to create a successful PPC marketing campaign. If you follow these steps in order you will have a successful campaign that will gain you lots of revenue. |